Discover the Riches
The Discover the Riches campaign showcases Cabonne’s rich and enduring landscape and people enjoying an authentic country experience. The campaign invites people to Take a day, a week.... or a lifetime – to “Discover the Riches”.
The campaign’s primary media vehicle was local television, supported by social media including Facebook, Instagram, YouTube, Google+ and Twitter.
- The WIN News Central West story has been circulated by National Nine News taking our media reach beyond expectation.
- Accumulated media reach exceeding 4 million views.
- Social Media reach of over 115,000 people and 310,000 impressions.
- Over 10,000 engaged users and over 25,000 video views.
- Additional media coverage valued at over $100,000.
- Website visitation of over 6,000 unique users.
- Increased visitation to the villages and their attractions.
- Local community engagement and ownership with others sharing and generating content.