In 2015, the Cowra Business Chamber charged Adloyalty with the task of assisting an enthusiastic group of Cowra businesses who wanted to capitalise on the re-opening of the main street.
Facilitated by Adloyalty - the dynamic #itshappeningincowra campaign was born. Never would they have imagined the flow-on effect of the campaign for business individually and as a whole for the town.
The core positioning statement of the campaign was delivered via 11 x 15 second TVC's aired over 6 weeks. The commercials showcased Cowra, locales, attractions and many of the Cowra businesses.
The campaign also utilised Facebook as an ongoing marketing platform which continues to grow in engagement and appeal. Many of the participating businesses had never marketed their business in this way, with some feeling completely revitalised.
The campaign was endorsed by Cowra Tourism and heavily supported by Cowra Council. It was overwhelmingly received by Cowra businesses, the community and visitors to the area. Adloyalty continues to support the Cowra businesses with monthly mentoring to continue the momentum of the campaign.