Discover the Riches
In 2016, Adloyalty created the Discover the Riches campaign. Profiling the 12 villages of Cabonne, the campaign showcases our beautiful rich landscape and people enjoying a rich country experience, inviting people to Take a day, a week …. or a lifetime – to “Discover the Riches”.
In 2015, the Cowra Business Chamber charged Adloyalty with the task of assisting an enthusiastic group of Cowra businesses who wanted to capitalise on the re-opening of the main street. Facilitated by Adloyalty - the dynamic #itshappeningincowra campaign was born. Never would they have imagined the flow-on effect of the campaign for business individually and as a whole for the town.
Riding the wave of a whirl-wind period of business growth, the PJL Group engaged Adloyalty as their partner in an integrated push into the next phase of development.
Ensuring a whole of business approach and staff ownership of the project, Adloyalty provided the PJL Group with a sense of direction and clear, measurable checkpoints and goals. This has translated into a national footprint and operational expansion within 12 months, ISO accreditation, Tier 1 Contractor status and several preferred supplier agreements with large mining organisations.
In 2015, Bellaspazio engaged Adloyalty to streamline their marketing strategy, online presence and overall brand. After 15 years in business, the boutique salon situated in the heart of Orange was in need of an injection of Adloyalty marketing vision. With expert mentoring from Adloyalty and the appropriate tools in hand, the Bellaspazio Team have taken the marketing bull by the horns with a renewed vigour for achieving their business goals.
Central West Business Summit
The Central West Business Summit grew out of an idea to bring prevalent regional business issues together. Event organisers, Adloyalty and PulseHR, worked with businesses throughout the Central West to execute business strategies that set solid foundations for sustainable growth. Event interest, participation and industry spread was realised with a total of 158 attendees, representing 93 individual businesses across 17 industry sectors attending the day.
Parkes Sparkles Campaign
Adloyalty worked closely with Parkes Shire Council and Parkes Business Chamber to deliver the Parkes Sparkles Christmas Promotion for 2014 and 2015.
This project involved - Design and Development of the Parkes Sparkles Christmas Catalogue and Campaign components (Logo, Signage, Advertisements, Marketing Collateral); Advertising Sales and Facilitation; Content Development; Facebook Management; Catalogue Printing, Delivery and Distribution. The campaign was recognised as an outstanding Local Government program with improved Business Chamber participation and support.
Parkes Shire Council
Adloyalty have developed an ongoing relationship with Parkes Shire Council working in a marketing capacity across a range of departmental projects. We have undertaken work within Tourism, Transport and Roads, Economic Development and the Parkes Chamber of Commerce with a number of goals kicked in the process. As a result, the Council has been awarded funding, seen greater participation and support and been recognised as facilitating an outstanding Local Government program.
Central Tablelands Local Land Services
Central Tablelands Local Land Services approached Adloyalty with disjointed and ad hoc promotional activity. We developed a uniform look and feel for their marketing collateral to ensure they were conveying a consistent message to their audience, helped them to define their target audience and learn how to engage with it via a variety of platforms and marketing methods.